30 Days of Social Media Content

Hey there! Welcome to Pixistock.

I'm Alicia. If you're new here, I help entrepreneurs, bloggers and creatives create better, more meaningful content for social media to grow and scale their audience.

Figuring out what to post to social media is hard.

It's hard to stick with 1 plan. You have EVERYONE telling you their "secret" method of gaining more followers, customers and clients on social media, but for some reason, it's not easy for you.

I get it. Between trying to find the right graphic that's shareable, and trying to figure out what to say, you might be running in circles, losing traction, struggling to stay consistent and not getting the results you want from the platforms you spend soooo much time on.

So everyone says that we need to be on social media to grow our brand...

...but how do you leverage social in a way that increases your brand awareness, saves and shares, and builds an engaging tribe of people hot and ready to buy from you.

Not to mention, you want it to just be fun again. You know, back when it all started.

Here are 3 crucial things your social media content is probably missing:

You're missing consistency.

No matter the platform - Instagram, Facebook, Tik Tok, LinkedIn - if you are inconsistent, you will never get the results you want.

Posting one day here, another day there - then forgetting and posting 2 weeks later is the EXACT formula to get your audience to simply forget about you.

In an online space where you can be drowned out in a day or two, dropping off of the map is something you DON'T want to do.

It's the reason, you get many likes, comments and saves one day, but then the next time you post, 2 weeks later, it's half that amount.

If you don't remain top-of-mind with your audience, they will move on to the next brand.

You're missing clear goals.

Why are you on Instagram?

What results are you looking for?

What's the goal for your social media feed? What KPIs will help you achieve these goals?

If your only goal is to "post something because everyone says you need to post," and not a goal that directly affects your reader's and follower's buying decisions, your content will fall on deaf ears.

You goal should always be to nurture your audience with the use of high-quality, meaningful content that solves their problems and arouses them to ACTION.

What's that action? Clicking the link in your bio, hitting your call-to-action button, DMing you, taking that next step.

The content you post DAILY needs to reflect this.

You're missing originality.

Posting random quotes, selfies, copying content or re-sharing too much from other accounts dilutes your brand.

How can anyone remember you, if you're not original?

I know, I know, this is hard. After all, what hasn't been done before?

Simply take the time to fully outline your brand's look, style, message, personality and story. This will bring you closer to attracting the people who will buy your paid products and services.

This takes thought, time, and planning.

Really determine what YOUR look is, what YOUR voice is and how you creatively convey that to your audience, will make you memorable and easily recognizable in a sea of copycats.

While we all love sites like Canva that make it easy for us to find great images and graphics, you must streamline your visuals so you don't look like everyone else.

And finally, You're missing strategy.

By far one of the biggest reasons you probably aren't seeing the results you want is because you're missing a solid content marketing strategy, specifically for social media.

You may not have a clear plan.

You may not have a clear process, schedule or creative ideas that keep you excited about logging in and sharing content everyday.

You need:

1. A plan for your brand's message.

What will you say? How will you educate, inspire and captivate your audience on a daily basis that further moves them into your sales funnel?

2. A plan for your visual content.

Stop curating! Create content that's signature to you, graphics that are signature to you that you can use over and over again to literally, "brand" yourself into your audience's minds so they instantly recognize you. This does not have to be overwhelming.

Once you have a solid design style for your graphics, simply rinse and repeat it every time.

3. A plan for posting.

Consistency is key. It's the reason why some people make and other's don't.

If you can beat inconsistency once and for all, and enter a rhythm or frequency that feels right for YOU, you will start to see your numbers grow.

Your posting plan needs to be clear, outlined, easy-t0-implement and not overwhelming.

Creating a simple content calendar with topics and planned prompts is a great start. As you follow your plan, it'll start to take the stress out of posting because you will have already thought in advance about what you're going to say.

How to fix it:

The days of "winging it" on social media are over.

I'm here to help you beat inconsistency once and for all by helping you clearly define your social media goals and create a content plan that works for YOU.

To get you started thinking differently about your content, download my FREE 30-day Social Media Content Planner with 31+ prompts to get you thinking creatively about your content.

This planner is just a small snippet of my 570+ Day Social Media Content Calendar Bundle which gives you over 18-months of content for social media.

Use this as a blueprint to show up, and show up often on social. This is not just for Instagram. Use the prompts as video content ideas for IGTV, Facebook Live, or even TikTok.

Speak in your OWN brand voice, use your OWN original content; but shortcuts like Canva and Pixistock photo subscriptions are okay, as they still help you think creatively and be original with your designs.