How to get 31 Days of Instagram Posts from 1 Stock Photo
What's worst? Spending hours trying figure out what to post to social media, or creating the posts themselves?
When I started my previous blog, I knew I had to post to Instagram everyday.
Because when building my brand online, I wanted to get as much content as I could out there to potential readers. And, consistency is key. When your readers, followers, or customers hear from you daily, you have to keep it up to create consistency and trust.
Consistency builds familiarity, and familiarity creates trust with your audience.
So in the spirit of posting daily to Instagram, today I'm going to show you how to get a month's worth of images from one styled stock photo.
Yep. You can do it - especially with Pixistock photos.
Why do this?
So that you can maximize your styled stock photos and subscription. Save time and money by getting as many, what I like to call, "micro images" from one stock photo.
After all, stock photos like being used...
Here's what I'm talking about:
This image is taken from the Pixistock image library. It's one image, but it's a large image at 4608 x 3072 pixels.
Optimal sizing for Instagram images are 1080 x 1080 pixels, so let your micro images be at least that size before your upload to Instagram.
When looking for the right image to do "stock photo surgery," look for ones with a lot of elements in it. For example, photo props such as notebooks, scissors, florals, etc. are great for extracting smaller images. An images with say, only a notebook, would be difficult to get the variety of photos you need for a whole month.
I also love to work with images that have white, negative space. This is the perfect place to add a logo or text to help promote your brand on Instagram.
How to Resize the Stock Photo
To start, you'll need an image editing software like Adobe Photoshop (my go-to for photo editing).
No worries though, if you do not have Photoshop try a FREE online image editing software like Canva, Pixlr or PicMonkey. These are simple to use and can do the basic editing you'll need there.
So, before you dissect the photo, remember these key elements:
Scale (makes the image larger or smaller)
Crop (cuts the image into smaller pieces)
Rotate (turns the image different ways)
Apart from overlaying your own text or graphics, these elements are all you need to extract micro images from this one photo.
Start with SCALE.
Ask yourself, how can I make this image larger or smaller? Can I zoom in to specific elements? Can I make parts that stand out in the image bigger?
Click the bottom corner of the image in your image editing software and drag it in and out to make the image larger or smaller. The image below was simply zoomed in slightly using scale.
You can extract smaller bits of the image by cropping it. Crop out parts that make sense for the post you are trying to create. For example, the watch in this photo can be used for an Instagram post saying, "time is running out!" Flex the muscles in your brain here and think of ALL the parts of the photo that can be cropped.
The image can be turned in a variety of ways. Don't only think of it in the perspective of which you downloaded. Think of it upside down, turned 90 degrees, or what the mirror image would look like. Play around with turning the image different ways and see what looks good and makes sense for the post you are trying to create.
Now combine the three - Scale, Crop and Rotate.
Combine the three elements to create tons of unique images for your Instagram feed.
Add quote posts to supplement and graphics and text overlay to create a unique, one-of-a-kind Instagram feed.
Focus on those three concepts to start. Yes, you can do things like warp the image and add texts and graphics (which do make them even more unique), but for beginners, this is where you begin.
So, to recap:
Make sure you choose a large photo with many photo props, elements and white space.
Find a image editing software (Paint, Photoshop, Canva, PicMonkey, Pixlr)
Make sure the image is 1080 x 1080 pixels for Instagram image optimization.
For some applications, it's not necessary to buy multiple images in one stock photo collection. You can find one stock photo that works for the look you need and maximize that purchase by cutting it into bitesize pieces.
Let's face it. Posting daily to Instagram is definitely necessary if you want to build your brand. But it doesn't have to be a chore.
Comment below and let me know if this helps!
Need help? I can definitely help you do this for your brand so you always have something beautiful to post. Email me at firstname.lastname@example.org to inquire!