But inspirational posts don't have to be all quotes and motivating lyric lines.
Inspirational post can also:
Tell a brand story
Let your audience in on your wins/challenges
Highlight a note-worthy case study or client testimonial
Motivate your audience to take a specific action
In order to inspire your audience, you need to know WHAT inspires them.
What topics invoke emotion in them?
What gets them talking? Laughing? Crying? What moves them?
When you write inspirational content, let the words stem from your brand’s essence. It's the core of your personal brand that defines who you are.
These posts create stronger connections with your audience as you tell your story, someone else's or things that move you.
If you can inspire your audience consistently, they will begin to engage with you.
Write 10 inspirational topic ideas you can expound on for captions.
2. Your captions should captivate
Captivating posts slow the scroll.
These posts excite, entertain and spark conversations with the reader. You can do this through writing captions that:
Get an audience option on a relatable topic
Tell a joke, meme or a funny story
Share your brand’s celebratory events and wins
Make light of serious situations
Social media is meant to be fun.
Captivating and entertaining posts help give comic relief and bring a bit of fun and personality to your brand especially if you are in a serious niche like Law or Finance.
Remember, your posts will be shown in between other captivating posts like cute babies and adorable animals so be sure to write in a way that brings humor, wit and your brand’s unique voice to every caption.
Write 10 Captivating and entertaining topic ideas related to your niche.
3. Your IG captions should educate.
Educational posts scream VALUE.
They are informative, teachable and can be extremely helpful for someone who is visiting your profile for the first time.
These posts are meant to present you as an authority in your niche and show that you are the go-to person on the topic of your choice.
Educational captions can be written by:
Sharing short blog post excerpts
Step-by-step, quick implement tutorials
Educating your audience on your products or services
Sharing statistics and relevant information in your industry
Sharing your take on a controversial topic
When writing educational posts, remember to write in a way that shows your brand’s personality, voice and energy to give life to your topic.
For some niches, this could turn an otherwise dull and boring topic into content your audience loves to consume.
Write 10 educational topics you can quickly write about for your captions.
When writing captions on Instagram, be sure to break up your line spacing and give bite size visual bits that your audience can digest.
Instead of long paragraphs that are hard on the eyes and not so easy to read, break up your sentences and format your post in bullets to give the text room to breathe since the viewing area is so small.
A scannable caption is the best format for Instagram.
Formatting goes a long way when trying to inspire, captivate and educate your audience in your Instagram caption.
In order for them to engage, readers must be able to quickly scan your content.
In order for them to click “see more,” they need to be visually interested first.
Now you have your topics using the I.C.E. acronym (10 for each category), you have a plan for 30 days worth of captions.
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