Once you know the goal of your group and how you want your audience to benefit you'll need to come up with daily content.
That's right, daily. Jumping into your group daily, showing up for your audience and being the one to start the conversation, puts your brand in a position to be remembered.
Having your audience dominate the conversations and galvanize your community for you will leave you as an afterthought, even if you are the host.
Facebook groups thrive on engagement, so you’ll need prompts that spark interest and conversation.
This can vary from niche to niche and topic to topic, but here are 50 prompts in question form, you can post that are worth the answer.
When people typically post Facebook group prompt lists, they often give very generic prompts that may or may not apply to your business.
The key to making Facebook group prompts relevant lies in how well YOU as the group host relate these back to your goal, topic or niche for the group.
So be sure to tailor these prompts to your niche or industry. Tweak them so they relate to something you typically teach, or create content around.
For instance, for the prompt, “Where in the world are you?”
Instead, you could ask your audience “Where are you? Tell us where we can go to get the best meal.” to bring it back on topic (say, for a travel or foodie group).
Alternatively, if your group has gone cold for a while and you need activity, you could leave a prompt question like this open-ended just to get the engagement back so the FB algorithm is triggered.
So here we go:
50 Facebook Group Prompts to ask your audience and Stir Conversation:
Welcome new members and ask them to tell the group something about themselves (related to your niche).
#MondayFunday, what’s something fun you’re doing today?
5 Emojis that describe this month for you (or that describe X related to your niche)
If your week was the name of a TV show/movie, what would it be called?
Share a photo of what you’re doing right now.
Selfie Sunday/Saturday – Ask your audience to share a selfie so you can put a face to your member’s names.
What’s the first thing you do in the morning?
What’s a useful hack you can share with the group?
What are you thankful for this week?
What’s something interesting about your city? Why should we go?
What’s a great piece of advice you’ve received lately.
What are you struggling with right now?
What’s for dinner? Health check! What did you cook/eat today?
Using the first letter of your name, tell us something that makes you happy (or tell us X related to your niche).
What’s something you firmly believe in right now?
Share something related to X that you’ll never do.
What is this chapter of your life called?
How old are you? (This is a great way to get market research on the age range of you target).
What’s the favorite part of your daily routine?
What is the last thing you do before you go to sleep? (You can give your audience a tip that you would do or recommend).
If you could only do one thing this Summer (or other season) what would it be?
If you had an extra $$$ what would you spend it on?
We’re going to [X place] (or on vacation). The plane leaves in an hour. What one thing you cannot leave without? (Applying this to a popular conference in your niche or other niche-related location keeps the group on topic)
SundayFunday – what plans do you have for today?
[Related to X] I cannot live without my…
Share a motivational quote to help us get through the work week.
True or False. It’s a great time to X.
What does an ideal Monday (or other day of the week) look like for you?
Post a pic of what’s in front of you right now.
If you were stuck in an elevator with anyone in the world, who would you choose to be stuck with? (Believe it or not, this can give you great insight into who your audience follows).
What’s a song on your “do not” playlist?
Post something about yourself people wouldn’t think is true but actually is.
Share your lock screen!
What’s a skill you want to perfect?
When was the last time you did X?
What is your life’s mission or life’s goal?
What’s your super power?
How are you feeling today? (You can respond so some of the audience comments with any thing or resource that can help)
What’s a mindset block you want to let go?
What’s your priority for this week?
What’s something that makes you proud of yourself?
What was your biggest victory this month?
What’s something about X that causes anxiety?
What’s your affirmation for today?
Share a picture of your pet and ask your audience to share theirs’.
Who do you like to follow on Twitter?
What’s a lazy day thing you do?
What are you procrastinating on right now?
The one thing I need more of in my life is ______.
What’s 1 non-negotiable thing you must have in your life (in your purse, on your desk, etc)?
Now that you have some creative ideas on what to post to your Facebook group, let’s talk about when to post.
When to Post to Your Facebook Group To get the Most Engagement
To know when to post to your Facebook group, you’ll want to study your Facebook Group Insights.
Step 1: Inside the FB app, click on the shield icon at the top right corner settings menu to access your group settings.
Step 2: Click then on “Posts, Comments and Reactions” at the top.
These are your engagement analytics.
Step 3: Scroll down to see your group's “Popular days” and “ Popular times.”
Bingo: This is when you want to post your best content.
If you’re just starting your group and do not have a lot of engagement, post at least once a day or twice a day – one in the morning and one in the late afternoon, to start getting some traction.
As time goes on and your group numbers increase, you’ll begin to see the best and most popular days and times for engaging with your audience.
Consistency is key, so be sure to post daily and you’ll start to see your engagement numbers rise. Take note of these prompts and let me know in the comments which ones you’ll use!
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What to Write in Your Social Media Captions When You Think You've Said it All
(with 10 social media prompts to help kickstart new ideas)
Have you ran out posting ideas for social media?
Odds are, you’ve posted your daily routine, you’ve shared a product or a service (probably more times than you can count), you’ve promoted a thousand how-to posts, and maybe even a bit of your home life.
After repeatedly posting all of these things, you feel like there isn’t more left to say.
You want to be unique.
You want to stand out.
You don’t want to sound like everyone else.
But you feel like you’re repeating yourself daily and running out of content.
Here’s one of the reasons that may be happening.
You’ve not clearly defined your target audience AND defined your avatars.
Yes, contrary to popular belief, they're 2 different things.
“What are you talking about Alicia, I’ve already done this.”
Bare with me.
Let's look at this again. There's a rule you need to know:
The broader your audience, the quicker you’ll run out of content ideas.
Let me tell you what I mean by that:
Serving “women over 40 who want to lose weight,” is too broad.
You’ll want to make this as specific as you can so that you know EXACTLY who it is you’re speaking to.
Step 1: Narrow down your target audience.
Instead, try serving “women over 40, with teenage children, who want to lose weight, feel healthy in body and mind and learn how to make easy affordable meals from home that taste great.”
Nowww we’re getting somewhere.
Narrowing down your audience is the first step to figuring out what to post.
Often times we stop here – and create content that’s centered around this generalized group of people.
But you’ll quickly realize that talking only to “women over 40” will limit your content.
Next you’ll need to:
Step 2: Identify multiple avatars that make up your “audience.”
Defining your audience with avatars is one of the missed yet CRUCIAL steps to creating content that reaches the right people.
After all, audiences don't buy your products and services, specific avatars do.
An avatar is a specific type of person, with distinct character and behavioral traits, defined by you, that is one of many in your audience. They are a type of persona that is the ideal candidate to purchase a specific product or service.
Creating multiple avatars, gives you various scenarios and personas to speak to as you write your content.
It's impossible to run out of things to say when you have multiple types of people to speak to.
For example, we could break our new audience into smaller avatars that describe an ideal character’s:
Name and location
Kid's sports or interests
Typical weekend plans
Favorite brands and tools
Strengths and weaknesses
Cooking habits and favorite things to do in the kitchen
Cooking shows they like to watch
The list could go on and on.
Your job as the brand and marketer is to identify and FULLY describe multiple avatars and their lifestyles so you can speak directly to these identifiers in your content and captions.
For one avatar, a post could be about some of the best places to get organic food.
For another avatar, it could be how to prepare meals when their kids are at soccer practice.
For another avatar, it could be promoting a cookware set you think they’ll love.
For another avatar, it could be a post about dancing in the kitchen and how you love doing that too.
Once you’ve identified various avatars and their personalities, traits and behaviors, you then shape your content to reflect that.
Content for “women over 40,” a broad, unspecific audience, isn’t going to give you enough ideas to find more content to share.
Get specific, develop these characters and write them down. And once you do that, you now have a better idea of what to post.
Try these 10 new prompt ideas using the avatars you created and see if you can come up with fresh captions for your social media content.
What to post on social media when you think you’ve said it all:
Now, choose 1 avatar. Depending on how many avatars you’ve created (and try to create as many as you can), you can create captions and content for each avatar using these 10 prompts.
So, for example, you’ve created 10 avatars, multiplied by 10 prompts – you should have 100 new pieces of content.
With this new strategy, now, try to come up with various captions from these prompts:
Share the 1 thing your avatar must do to achieve X by the end of the month.
Share how to overcome 1 obstacle your avatar has.
Share the “BEST thing about X,” related to your niche.
“Here’s what you’re probably doing wrong.” Share something your avatar should do differently to be successful.
Share something that your avatar should add to their to do list today.
Share the Do’s and Don’ts of X that will benefit one of your avatar.
Share 1 thing your avatar can do this week to give them X result.
Share a person (or type of person or professional) your avatar should have in their corner.
Share a tool that your avatar should add to their life (digital, physical, etc.).
“Today’s challenge.” Share a quick challenge your avatar should do or take on to help them solve a problem.
Breaking your audience into avatars is how you create a wholistic brand that speaks directly to the people you’re trying to sell to.
No more speaking to the “whole” and gaining a few. Doing that is the quickest way to run out of unique ideas.
Every day, as you post to various social media platforms (not just Instagram), speak to a smaller group of people and use relevant hashtags so you reach the right people.
Define 3-5 avatars to start. List each one, define their character traits, and descriptive traits using the bullet points above as a starting point. Write a caption that speaks to each of the avatars you’ve created directly.
Drop a comment and let me know if this was helpful!
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